Aishwarya Rai an Indian darling with striking timeless beauty, poise, intelligence, obscurity a fashion icon of India, was signed up as brand ambassador for the launch of the brand of Nakshatra.
Nakshatra, A traditional Indian product with a circular cluster comprising of seven stone floral designs. The name Nakshatra means 'Constellation of Stars' in Sanskrit arose from the product itself - Circular resembling a constellation of stars. It symbolizes infinity, radiance, immorality, vastness and power. Aishwarya Rai, totally matches the product with all the qualities mentioned above for Nakshatra. With aishwarya Rai Nakshatra Diamond Jewelry Brand Ambassador, Nakshatra has got a unique position in the market. It is a brand that provides a special experience to consumer. It has given the traditional floral jewelry a new way of look with the celestial beauty Aishwarya Rai. India has been the World's largest market for gold, with the privately held gold in country. 85% of gold that comes into the country is used for making jewelry with world Gold council. Share of diamonds in minimum in India as compared to gold. So Before coming to India, Diamond Trading Company (DTC) had huge studies.
The DTC is diamond marketing arm of the De Beer Group of companies and supplier. The DTC is better Know to the public for is favorite slogan- A diamond is forever. DTC had helped bring about an expanded when DTC created new design choice and collections for the retail trader and encouraged manufacturers to enter the domestic market. The result was immediate. There was a burst of speed in the sales of manufactured jewelry purchased by the retail traders.
In 2000 Nakshatra was the first brand to be launched by DTC in a marketing partnership with its clients - the sight holders who cut and polish the diamonds and manufacture the jewelry market in India.
Aishwarya Rai Nakshatra Diamond's Brand Ambassador became today's modern face of Indian tradition with mysticism and symbolism. Within the first year of its launch, Nakshatra acquired a good market. After that it continued and in the next two years, it has become the leading branded jewelry collection in the country. The total market was for Bridal, non- bridal collection and the regular ones for the rich people who buyers' diamonds in the regular basis.
Nakshatra is a circular cluster of six to nine stones, with the central stone larger than the stones surrounding it. It is a traditional Indian floral design with a fashionable look. Nakshatra is a powerful imagery in women's minds - mystery, brilliance, beauty and a constellation of stars. Aishwarya Rai the face of Nakshatra personifies there quality in every respect. Certificate of Authenticity is given with each piece of Nakshatra. Nakshatra has also created "Nakshatra Brand Zones" which are specially designed to enhance the consumers brand experience. It played an important role in the retail trade.
In 2001, Nakshatra was awarded with silver Effie and in the following years with the Bronze Effie. [ The Effie is the most significant awards in advertising that recognize effectiveness and honor tangible results. ]
In late 2002, a new Nakshatra commercial advertisement created a renewed interest in brand and reinforced its celestial essence 'Nakshatra as' The brightest cried of light crossed all above and below line activities.
In early 2003, DTC launched a special edition of Nakshatra collection called Ash's choice. These collections were specially chosen by Aishwarya Rai only 1000 paces in the designs. And in the same year Nakshatra Utsav was awarded the best trade promotions aware at the McDowell's Signature All- India promo awards. At these times it was launched in 44 cities during May - June. Nakshatra utsav was a great success in the overall Diamond Jewelry sale with double digit growth. Specialty of Nakshatra is Aishwarya Rai Nakshatra Diamond Jewelry Brand Ambassador and is also in the market by looking at buyers of it.
Every fifth consumer buys a Nakshatra, Who is looking for floral diamond jewelry. In the making of Nakshatra pieces approximately 4,00,000 diamonds have been used.
Diamonds with which Nakshatra cluster jewelry is made were formed over 800 million years ago.
In short, Nakshatra diamonds a considered to be the best diamonds in the market. And as jewelry with the symbolic values with feminity, splendored and obscurity.
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Biography:
Born in Mangalore in the state of Karnataka in India on 1 st November 1973, Aishwarya Rai has enormous faith in God and her friends. She attends prayers offered to Lord Ganesha at her home. Krishnaraj and Vrinda Rai are her parents and they right now live together in Mumbai.
Aishwarya Rai's aim was to be become an architect. She took up modeling as a part time job and she also appeared in commercials. One of her popular commercial for a soft drink made her to be approached by many directors but she rejected the offers to become an architect. Aishwarya Rai is engaged to Abhishek Bachchan and their wedding is expected to be held on 20 th of April.
Her debut movie was in the Tamil industry that was directed by Mani Ratnam titled Iruvar. Even in her debut movie she has handled dual roles along with Mohanlal and Tabu. Aur Pyaar Ho Gaya was her first movie in Bollywood. Jeans was her third project with director Shankar and the movie made her to be identified in the industry as a good actress.
Kandukondain Kandukondain was her next movie with Rajiv Menon in which she was paired with Mammootty. Hum Dil De Chuke Sanam in the year 1999 was her hit movie in Bollywood with Salman Khan. She has won awards in the Film Fare for the best actress in the movies like Hum Dil De Chuke Sanam and Devdass.
Aishwarya Rai has also won Star Screen Awards, International Indian film Academy Awards, Zee Cine Awards, Star dust Awards and Sansui Awards in her movie career.
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