Aishwarya Rai receives Padmashri Award. Aishwarya Rai Padmashee award picture.

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India’s best export to the West, Aishwarya Rai Bachchan has been the biggest global icon of the country — either through her exploits in Hollywood or by her mega global endorsementsor even when she represents the country at several world events. Ash is the face of the Indian filmfraternity in the West and she knows it is a hu

ge responsibility.have always recognised the responsibility of it. I do take pleasure in it. I do not perceive it as a pressure. I take pride in it, I do my level best to contribute to it and that has been my journey so far,” Aishwarya tells DNA. She adds, “We are a huge force in having the world recognise that. I’m very, very proud. Our presence across the gamut, the world over, is immensely strong.”

What has been very interesting about her advent and thereaftermemorable journey of 15 years in showbiz is that Ash has become a symbol of the change that the country was witnessing within. “I will put it down as coincidence,” she asserts.



Tamil mega star Rajinikanth and Aishwarya Rai Bachchan starrer bilingual film Endhiran is being touted as the costliest film of India with a budget of Rs 150 crore.

The film, which will be released this September inTamil and Hindi (Robot), has been in the making for over two years and has been shot in exotic locations like Vienna in Austria, Machu Picchu in Peru, US and Brazil.

Rajinikanth, 60, loved by audiences for his flamboyant style onscreen, plays a double role of a scientist and robot in the film.

The movie boasts of an impressive foreign crew that has costume designer E Vogt and stunt coordinator Yuen Woo Ping.

According to industry sources, the budget of the film is double of the action entertainer 'Blue', which had a budget of Rs 75 crore.

The 40 per cent of the cost has been spent on the special effects in the science-fiction film, which has been directed by S Shankar and produced by Sun TV owner Kalanithi Maran.