Aishwarya Rai in a Giorgio Armani Privé black evening gown at the Palais des Festivals on May 13, 2010 in Cannes, France

April 17, 2011, (Sawf News) - Aishwarya Rai, 37, will walk the red carpet at the 64th Cannes Film Festival as L'Oreal brand ambassador for the 10th consecutive time this year.

The festival is scheduled to be held from 11 May to 22 May 2011.

Alas! This year Aishwarya will be sans doting husband Abhishek Bachchan.

"I can't go this year to Cannes with Aishwarya. We were there together last year to promote 'Raavan'. But this year I will be shooting in Russia that time," Bachchan, 35, says. [via PTI]

Abhishek, who will be in Russia for the filming of Abbas-Mustan's Players, will not just miss the Cannes Red Carpet with Aishwarya, he will also miss their fourth wedding anniversary on April 20.

But he is proud of Aishwarya, who has been a constant fixture at Cannes as L'Oreal ambassador since 2002, when she first walked the red carpet at the festival with her Devdas co-star Shah Rukh Khan's.

"I am very proud of her. I think she is the only Indian actress to have that," says Abhishek.

L'Oreal Paris are the official makeup artistes at the Cannes Film Festival since 1998.